Back

Increasing food-sharing participation by 31%

Led the end-to-end redesign of Frood, turning a campus food-sharing initiative into a clearer, more scalable product experience.

Timeline 

November 2023 – Present

Role 

Founding Designer

Tags 

0 → 1
Marketplace
Community Platform
Back

Increasing food-sharing participation by 31%

Led the end-to-end redesign of Frood, turning a campus food-sharing initiative into a clearer, more scalable product experience.

Timeline 

November 2023 – Present

Role 

Founding Designer

Tags 

0 → 1
Marketplace
Community Platform

IMPACT METRICS

1.2K users in 30 days | 22 min avg session

↓ Reduced posting steps from 5 → 2
↑ Increased engagement with listings
↓ 40% fewer misclicks
↑ 31% higher satisfaction

Frood is a campus food-sharing platform that helps students share extra food and reduce waste

Originally launched as a university program, the experience was fragmented and difficult to navigate.

Making it easier to post and share food

Students struggled with a complex posting flow.

I simplified the process from 5 steps to 2 — making sharing faster and clearer.
Reduced posting steps from 5 → 2

Improving visibility of available food

Listings were hard to find and lacked clear hierarchy.

I redesigned the feed to improve visibility and make key information easier to scan.
Increased student engagement with food listings

Making interactions clearer and more trustworthy

Students were unsure if listings were reliable or still available.

I added status indicators and trust signals to reduce confusion and build confidence.
40% fewer misclicks
31% higher satisfaction

Unifying the product through a cohesive identity

The experience lacked consistency across touchpoints.

I rebranded HH into Frood — creating a unified visual system that improved clarity, recognition, and trust.

reflection

Frood taught me that design problems are rarely isolated

• Frood taught me that design problems are rarely isolated.

 • What seemed like usability issues were actually symptoms of a larger problem — a lack of consistency across the product.

 • By redesigning both the experience and its identity, I learned how clarity and trust come from a cohesive system.

 • This shaped how I approach design — focusing on how everything works together, not just individual features.