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Increasing food-sharing participation by 31%
Led the end-to-end redesign of Frood, turning a campus food-sharing initiative into a clearer, more scalable product experience.
Timeline
November 2023 – Present
Role
Founding Designer
Tags
0 → 1
Marketplace
Community Platform
Back
Increasing food-sharing participation by 31%
Led the end-to-end redesign of Frood, turning a campus food-sharing initiative into a clearer, more scalable product experience.
Timeline
November 2023 – Present
Role
Founding Designer
Tags
0 → 1
Marketplace
Community Platform
Designed a streamlined mobile flow for discovering and sharing free food across campus.
IMPACT METRICS
Improved the campus food-sharing experience through an end-to-end product redesign
1.2K users in 30 days | 22 min avg. session | 40% fewer misclicks | 31% higher satisfaction
→ Simplified the food-posting experience into a guided three-step flow
→ Redesigned the feed to make available food and key listing details easier to scan
→ Reduced misclicks by 40% through clearer interactions and UI patterns
→ Increased satisfaction by 31% following the redesign
→ Built a cohesive product and visual system across Frood's brand, navigation, food categories, and availability states
Frood is a campus food-sharing platform that helps students share extra food and reduce waste
Originally launched as a university program, the experience was fragmented and difficult to navigate.
Simplified a fragmented posting process into a guided three-step flow.
Making it easier to post and share food
Students struggled with a fragmented posting flow.
I reorganized the process into 3 guided steps, making it easier to understand what information was needed and when.
I reorganized the process into 3 guided steps, making it easier to understand what information was needed and when.
Reduced posting steps from 5 → 3 steps
Reworked the feed with clearer hierarchy, consistent UI patterns, and more scannable food posts.
Improving visibility of available food
Food listings were difficult to scan, with important details competing for attention.
I redesigned the feed to make available food and key listing details easier to find at a glance.
Increased engagement with food listings
Added availability, time, interest, and location cues to help students decide when to act.
Making interactions clearer and more trustworthy
Students needed a clearer way to tell whether food was still available.
I added availability levels alongside servings, interest, time remaining, and location so students could quickly decide whether to act.
40% fewer misclicks
31% higher satisfaction
Built a cohesive visual system across Frood’s identity, typography, color, and interface components.
Unifying the product through a cohesive identity
The original experience lacked a consistent visual identity.
I rebranded Hungry Hawks into Frood and created a shared system for color, typography, components, and UI patterns across the product.
reflection
Frood taught me that design problems are rarely isolated
What started as a usability problem became a much larger redesign. Improving individual screens wasn't enough when the product itself lacked consistency. Redesigning both the experience and the identity taught me to think beyond individual features and consider how the entire system works together.