Back

Increasing food-sharing participation by 31%

Led the end-to-end redesign of Frood, turning a campus food-sharing initiative into a clearer, more scalable product experience.

Timeline 

November 2023 – Present

Role 

Founding Designer

Tags 

0 → 1
Marketplace
Community Platform
Back

Increasing food-sharing participation by 31%

Led the end-to-end redesign of Frood, turning a campus food-sharing initiative into a clearer, more scalable product experience.

Timeline 

November 2023 – Present

Role 

Founding Designer

Tags 

0 → 1
Marketplace
Community Platform
Shifting from text-heavy documentation to a clear, task-driven interface

IMPACT METRICS

1.2K users in 30 days | 22 min avg session

↓ Reduced posting steps from 5 → 2
↑ Increased engagement with listings
↓ 40% fewer misclicks
↑ 31% higher satisfaction

Frood is a campus food-sharing platform that helps students share extra food and reduce waste

Originally launched as a university program, the experience was fragmented and difficult to navigate.
Shifting from text-heavy documentation to a clear, task-driven interface

Making it easier to post and share food

Students struggled with a complex posting flow.

I simplified the process from 5 steps to 2 — making sharing faster and clearer.
Reduced posting steps from 5 → 2
Shifting from text-heavy documentation to a clear, task-driven interface

Improving visibility of available food

Listings were hard to find and lacked clear hierarchy.

I redesigned the feed to improve visibility and make key information easier to scan.
Increased student engagement with food listings
Shifting from text-heavy documentation to a clear, task-driven interface

Making interactions clearer and more trustworthy

Students were unsure if listings were reliable or still available.

I added status indicators and trust signals to reduce confusion and build confidence.
40% fewer misclicks
31% higher satisfaction
Shifting from text-heavy documentation to a clear, task-driven interface

Unifying the product through a cohesive identity

The experience lacked consistency across touchpoints.

I rebranded HH into Frood — creating a unified visual system that improved clarity, recognition, and trust.
Shifting from text-heavy documentation to a clear, task-driven interface

reflection

Frood taught me that design problems are rarely isolated

• Frood taught me that design problems are rarely isolated.

 • What seemed like usability issues were actually symptoms of a larger problem — a lack of consistency across the product.

 • By redesigning both the experience and its identity, I learned how clarity and trust come from a cohesive system.

 • This shaped how I approach design — focusing on how everything works together, not just individual features.