Frood

Increasing student satisfaction by 31% through a simpler food-sharing experience

Led the end-to-end redesign of Frood, transforming a fragmented campus food-sharing initiative into a clearer, more scalable product.

Timeline

November 2023 – Present

Role

Founding Designer

Focus

0 → 1

Marketplace

Community Platform

Designed a streamlined mobile experience for discovering and sharing free food across campus.

IMPACT METRICS

Improved the campus food-sharing experience through an end-to-end product redesign

1.2K users in 30 days | 22 min avg. session | 40% fewer misclicks | 31% higher satisfaction

Overview

Frood is a campus food-sharing platform that helps students share extra food and reduce waste

THE challenge

Frood helps students share extra food on campus instead of letting it go to waste.

As the platform grew beyond its original university initiative, fragmented flows, inconsistent interfaces, and unclear food availability made the experience harder to use and scale.

Simplified a fragmented posting process into a guided three-step flow.

Making it easier to share food

Students struggled with a fragmented posting flow.

I reorganized the process into 3 guided steps, making it easier to understand what information was needed and when.

Reduced posting steps from 5 → 3 steps

Reworked the feed with clearer hierarchy and more scannable food listings.

Making available food easier to find

Food listings were difficult to scan, with important details competing for attention.

I reworked the feed hierarchy and listing cards so food, location, timing, and availability could be understood at a glance.

Added availability, time, interest, and location cues to help students decide when to act.

Helping students know when to act

Finding a listing didn't always mean the food was still available.

I introduced availability levels alongside servings, interest, time remaining, and location, giving students enough context to decide whether a trip was worth making.

40% fewer misclicks

31% higher satisfaction

Built a cohesive visual system across Frood's identity and product experience.

Building one system across brand and product

Hungry Hawks had grown without a consistent visual language across the experience.

I led the rebrand to Frood and created a shared visual system across typography, color, food categories, interface components, and availability states, giving the product a foundation that could grow with it.

reflection

Frood taught me to look beyond the screen in front of me.

What began as individual usability problems often pointed to larger issues across the product. Working across research, interaction, and visual design taught me to trace those problems back to the system and improve the experience as a whole.